Consumer marketing 2018-2019 /

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Published: Miramar, FL : Richard K. Miller & Associates, [2018]
Edition:5th edition.
Series:RKMA market research handbook series.

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Holdings details from Lehigh
Call Number: Electronic book


Holdings details from Villanova
Call Number: HF5415.1 .M557 2018