Consumer marketing 2016-2017 /

Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Edition:4th Edition.
Series:RKMA market research handbook series.

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Holdings details from Lehigh
Call Number: Electronic book


Holdings details from Villanova
Call Number: HF5415.1 .M55 2016