Business-to-business marketing 2018-2019 /

"Business-to-Business Marketing 2018-2019 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers, and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral mark...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Published: Miramar, FL : Richard K. Miller & Associates, [2018]
Edition:3rd edition.
Series:RKMA market research handbook series.

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Holdings details from Lehigh
Call Number: Electronic book


Holdings details from Villanova
Call Number: HF5415.1263 .M56 2018