Business-to-business marketing 2014-2015 /

Business-to-Business Marketing, 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketi...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Language:English
Published: Logan, GA : Richard K Miller & Associates, [2014]
Series:RKMA market research handbook series.
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Lehigh

Holdings details from Lehigh
Call Number: Electronic book

Villanova

Holdings details from Villanova
Call Number: HF5415.1263 .M56 2014