Business-to-business marketing 2014-2015 /
Business-to-Business Marketing, 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketi...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Logan, GA :
Richard K Miller & Associates,
[2014]
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Series: | RKMA market research handbook series.
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Subjects: |
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Lehigh
Call Number: |
Electronic book |
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Villanova
Call Number: |
HF5415.1263 .M56 2014 |
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