Business-to-business marketing 2018-2019 /

"Business-to-Business Marketing 2018-2019 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers, and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral mark...

Cijeli opis

Bibliografski detalji
Glavni autori: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Format: Knjiga
Jezik:English
Izdano: Miramar, FL : Richard K. Miller & Associates, [2018]
Izdanje:3rd edition.
Serija:RKMA market research handbook series.
Teme:

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Lehigh

Detalji primjeraka od Lehigh
Signatura: Electronic book

Villanova

Detalji primjeraka od Villanova
Signatura: HF5415.1263 .M56 2018