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1
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts /
by Burgess, Bev, Munn, Dave
London ; New York, NY : Kogan Page Limited, 2017

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2
Business relationship management and marketing : mastering business markets /
Heidelberg : Springer Berlin, 2015

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3
Account-based marketing for dummies /
by Vajre, Sangram
Hoboken, NJ : John Wiley & Sons, Inc., 2016

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4
Business to business Internet marketing : seven proven strategies for increasing profits through Internet direct marketing /
by Silverstein, Barry, 1948-
Gulf Breeze, FL : Maxiumum Press, 2002
4th ed.

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5
Business development for dummies /
by Kennedy, Anna
Chichester, West Sussex : John Wiley and Sons, Inc., 2015

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6
Field guide to case study research in business-to-business marketing and purchasing /
Bingley, U.K. : Emerald Publishing, 2014

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7
Erfolgreich verkaufen im Baunebengewerbe : Fachliche und soziale Erfolgsfaktoren im B2B-Vertrieb /
by Syllaba, Martin
Hamburg : Diplomica Verlag, 2018

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8
Organizing Marketing and Sales : Mastering Contemporary B2B Challenges /
Bingley, UK : Emerald Publishing Limited, 2018
First edition.

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9
Developing insights on branding in the B2B context : case studies from business practice /
Bingley, UK : Emerald Publishing Limited, 2018
First edition.

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10
Business-to-business marketing 2018-2019 /
by Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Miramar, FL : Richard K. Miller & Associates, 2018
3rd edition.

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11
The people powered brand : a blueprint for B2B brand and culture transformation /
by Wirthwein, Chris, Bannon, Joe
Ithaca, NY : Paramount Market Publishing, Inc, 2014

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12
Digital selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb /
Wien : Linde International, 2016

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13
Neuromarketing in the B-to-B-sector : importance, potential and its implications for brand management /
by Gentner, Friedrich
Hamburg : Diplomica Verlag, 2012

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14
Industrielles Marketing /
by Kuhn, Marc, Zajontz, Yvonne
München : Oldenbourg Verlag, 2011

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15
Business-to-business marketing 2016-2017 /
by Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Loganville, GA : Richard K. Miller & Associates, 2016
2nd edition.

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16
Electronic commerce : strategies and models for business-to-business trading /
by Timmers, Paul
Chichester ; New York : Wiley, 1999

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