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1
Customer equity measurement, management and research opportunities /
by Villanueva, Julián
Boston : Now Publishers, 2007

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Electronic Book
2
Do You Want to Keep Your Customers Forever?
by Pine, B. Joseph
Boston : Harvard Business Review Press, 2010

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
3
Handbook of research on customer equity in marketing /
Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, 2015

Book
5
Do you want to keep your customers forever? /
by Pine, B. Joseph
Boston, Mass. : Harvard Business Press, 2009

Book
6
Return on customer : creating maximum value from your scarcest resource /
by Peppers, Don
New York : Currency/Doubleday, 2005
First edition.

Book
7
Capturing customer equity : moving from products to customers /
New York : Best Business Books, 2006

Book
8
Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand /
by McDonald, Kelly, 1961-
Hoboken, N.J. : Wiley, 2013

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Book
9
Return on customer : creating maximum value from your scarcest resource /
by Peppers, Don
New York : Doubleday/Currency, 2005
1st ed.

Book
10
Customer Life Time Value /
by Zareen, Arshi
New Delhi : New India Publishing Agency, 2021

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
11
Hacia un nuevo marketing Mix
by Nueno, Jose Luis, Villanueva, Julian, Viscarri, Jesus
[Barcelona] : Ediciones Deusto - Planeta de Agostini Profesional y Formacion S.L, 2001

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Book
13
The expansion sale : four must-win conversations to keep and grow your customers /
by Peterson, Erik (Economist), Riesterer, Tim
New York : McGraw-Hill Education, 2020

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
14
Do you want to keep your customers forever? /
by Pine, B. Joseph
Boston, Mass. : Harvard Business Press, 2009

Book
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