Marketing higher education : theory and practice /
"The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, 'University', the rhetoric of diversification and the realizatio...
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| Format: | Book |
| Language: | English |
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Maidenhead, England ; New York :
McGraw Hill : Open University Press,
2009.
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