A short course in international marketing blunders : mistakes made by companies that should have known better /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Novato, Calif. :
World Trade Press,
[2002]
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| Series: | Short course in international trade series
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| Subjects: |
| Physical Description: | x, 182 pages ; 26 cm. |
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| Bibliography: | Includes bibliographical references (pages 181-182). |
| ISBN: | 1885073607 |