Promotional decision making: practice and theory; a study in marketing management

Promotional decision making: practice and theory; a study in marketing management

Bibliographic Details
Main Author: Robinson, Patrick J.
Other Authors: Luck, David Johnston
Format: Book
Language:English
Published: New York, McGraw-Hill [1964]
Series:McGraw-Hill Marketing Science Institute series.
Subjects:
Market surveys.
Marketing research.
Études de marché.
Marketing > Recherche.

Rutgers

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Call Number: HF5415.3.R6

Seton Hall

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Call Number: HF5415.3 .R6

Drexel

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Call Number: HF5415.3 .R6

Thomas Jefferson

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Call Number: 658.83 R663p

Temple

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Call Number: HF5415.3.R6

Penn State

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Call Number: HF5415.3.R6

University of Pennsylvania

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Call Number: 385 R565

West Virgina University

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Call Number: HF5415.3 .R6

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