Cases in marketing of services : an international collection /

Cases in marketing of services : an international collection /

Bibliographic Details
Main Author: Meidan, Arthur, 1936-
Other Authors: Moutinho, Luiz
Format: Book
Language:English
Published: Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., [1993]
Subjects:
Marketing > Case studies.
Service industries > United States > Marketing > Case studies.
Service industries > Europe > Marketing > Case studies.
Financial services industry > Case studies.
Tourism > Marketing > Case studies.
Medical care > Marketing > Case studies.
Medical care > Marketing.
Tourism > Marketing.
Financial services industry.
Service industries.
Marketing.
Europe.
United States.
Case studies.

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: HF5415 .M3 1993

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