Marketing and consumer identity in multicultural America /

Marketing and consumer identity in multicultural America /

Bibliographic Details
Main Author: Tharp, Marye C.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, ©2001.
Subjects:
Target marketing > United States.
Market segmentation > United States.
Consumers > United States > Attitudes.
Multiculturalism > United States.
Cibles (Marketing) > États-Unis.
Segmentation du marché > États-Unis.
Consommateurs > États-Unis > Attitudes.
Multiculturalisme > États-Unis.
Consumers > Attitudes
Market segmentation
Multiculturalism
Target marketing
Marketingstrategie
Multikulturelle Gesellschaft
Verbraucherverhalten
Marketingstrategie.
Multikulturelle Gesellschaft.
Verbraucherverhalten.
United States
USA
USA.

Rowan

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Rutgers

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Montclair State University

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NYU

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Commonwealth

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PennWest

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Muhlenberg College

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Moravian

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Widener

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Gettysburg

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Indiana University of Pennsylvania

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Millersville

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Drexel

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Carnegie Mellon

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University of Pittsburgh

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Temple

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Marywood

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Susquehanna

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Penn State

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King's College

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West Chester

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Marshall

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West Virgina University

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