Pricing strategies : the case of a pharmaceutical company /

This case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product.

Bibliografiske detaljer
Institution som forfatter: Henry Stewart Talks
Andre forfattere: Denault, Jean-François (Speaker)
Format: Ukendt
Sprog:English
Udgivet: London : Henry Stewart Talks, 2020.
Serier:Henry Stewart talks. Business & management collection.
Fag:

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Villanova

Detaljer om beholdninger fra Villanova