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Using qualitative research in...
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Using qualitative research in advertising : strategies, techniques, and applications /
Show other versions (4)
Bibliographic Details
Other Authors:
Morrison, Margaret A.
Format:
Book
Language:
English
Published:
Thousand Oaks, Calif :
Sage Publications,
c2002.
Subjects:
Advertising
>
Research.
Marketing research
>
Methodology.
Qualitative research.
Holdings
Description
Table of Contents
Other Versions (4)
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University of Pittsburgh
Holdings details from University of Pittsburgh
Call Number:
HF5814 .U78 2002
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