Pervasive advertising /
Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Springer,
[2011]
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| Series: | Human-computer interaction series.
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| Subjects: |