Prototype politics : technology-intensive campaigning and the data of democracy /

Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains t...

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Bibliographic Details
Main Author:	Kreiss, Daniel (Author)
Format:	Book
Language:	English
Published:	New York, NY : Oxford University Press, 2016.
Series:	Oxford studies in digital politics.
Subjects:	Democratic Party (U.S.) Republican Party (U.S. : 1854- ) Democratic Party > USA Republican Party > USA Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld 2012 Political campaigns > Technological innovations > United States. Campaign management > Technological innovations > United States. Communication in politics > Technological innovations > United States. Digital media > Political aspects > United States. Presidents > United States > Election > 2012. Campagnes électorales > Gestion > Innovations > États-Unis. Communication politique > Innovations > États-Unis. Médias numériques > Aspect politique > États-Unis. Politics and Government. Communication in politics > Technological innovations. Campaign management > Technological innovations. Digital media > Political aspects. Political campaigns > Technological innovations. Presidents > Election. Neue Medien Präsidentenwahl Wahlkampf United States.

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