Strategic advertising mechanisms : from copy strategy to iconic brands /
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Bristol :
Intellect Books,
2021.
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| Edition: | New edition. |
| Subjects: |
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