Soft power in China : public diplomacy through communication /
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a mor...
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| Fformat: | Llyfr |
| Iaith: | English |
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New York, NY :
Palgrave Macmillan,
2011.
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| Rhifyn: | 1st ed. |
| Cyfres: | Palgrave Macmillan series in global public diplomacy.
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| Pynciau: |
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