Soft power in China : public diplomacy through communication /
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a mor...
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Palgrave Macmillan,
2011.
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| Edition: | 1st ed. |
| Series: | Palgrave Macmillan series in global public diplomacy.
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| Subjects: |
| Summary: | This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. |
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| Physical Description: | 1 online resource (xi, 208 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780230116375 023011637X 9781349291373 1349291374 |