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1
The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules /
by Stevens, Mike, 1951-, Stevens, Mike, 1951-
London, United Kingdom ; New York, NY : Kogan Page Limited, 2022

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Book
2
Direct-to-consumer advertising : marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008.
Washington : U.S. G.P.O., 2008
Subjects: “...Direct-to-consumer prescription drug advertising United States....”

Book
3
Direct-to-consumer advertising : marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2008
Subjects: “...Direct-to-consumer prescription drug advertising https://id.loc.gov/authorities/subjects/sh...”

Government Document Book
4
Direct-to-consumer advertising marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2008
Subjects: “...Direct-to-consumer prescription drug advertising United States....”

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Government Document Book
5
Direct-to-consumer advertising marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008.
Washington : U.S. G.P.O., 2009
Subjects: “...Direct-to-consumer prescription drug advertising United States....”

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Government Document Electronic Book
6
Direct-to-consumer advertising : marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2008
Table of Contents: “...Prescription drugs: trends in FDA's oversight of direct-to-consumer advertising -- Public...”

Government Document Book
7
The impact of direct-to-consumer drug advertising on seniors' health and health care costs : hearing before the Special Committee on Aging, United States Senate, One Hundred Ninth Congress, first session, Washington, DC, September 29, 2005.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2006
Subjects: “...Direct-to-consumer prescription drug advertising United States....”

Government Document Book
8
The impact of direct-to-consumer drug advertising on seniors' health and health care costs : hearing before the Special Committee on Aging, United States Senate, One Hundred Ninth Congress, first session, Washington, DC, September 29, 2005.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2006
Subjects: “...Direct-to-consumer prescription drug advertising United States....”

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Government Document Book
9
The impact of direct-to-consumer drug advertising on seniors' health and health care costs : hearing before the Special Committee on Aging, United States Senate, One Hundred Ninth Congress, first session, Washington, DC, September 29, 2005.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2006
Table of Contents: “... broadcast directly to consumers since 8/97 -- Patient and physician attitudes and behaviors associated...”

Government Document Book
10
Broadcast pharmaceutical advertising in the United States : primetime pill pushers /
by Applequist, Janelle
Lanham, Maryland : Lexington Books, 2016
Table of Contents: “...The nature of the pharmaceutical advertising industry : direct-to-consumer advertising...”

Book
11
The impact of direct to consumer advertisements of prescription drugs on the healthcare seeking behavior of male and female undergraduate communication students /
Subjects: “...Direct-to-consumer prescription drug advertising United States....”

Thesis Book
12
Broadcast pharmaceutical advertising in the United States : prime time pill pushers /
by Applequist, Janelle
Lanham : Lexington Books, 2016
Table of Contents: “...The nature of the pharmaceutical advertising industry : direct-to-consumer advertising...”

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Book
13
Direct-to-consumer genetic tests misleading test results are further complicated by deceptive marketing and other questionable practices : testimony before the Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives /
by Kutz, Gregory D.
[Washington, D.C.] : U.S. Govt. Accountability Office, 2010
Subjects: “...Direct-to-consumer medical device advertising United States....”

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Government Document Electronic Book
14
Direct to consumer advertising (DTC) : hearing before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, July 24, 2001.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2004

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Government Document Book
15
Direct to consumer advertising (DTC) : hearing before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, July 24, 2001.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2004
[Corr. print.].

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Government Document Book
16
Direct-to-consumer genetic testing summary of a workshop /
Washington, D.C. : National Academies Press, 2010

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Electronic Book
17
Direct-to-consumer genetic testing : summary of a workshop /
Washington, D.C. : National Academies Press, 2011
Table of Contents: “...Introduction -- Scientific foundations for direct-to-consumer genetic testing -- Personal...”

Book
18
Direct-to-consumer genetic tests : misleading test results are further complicated by deceptive marketing and other questionable practices : testimony before the Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives /
by Kutz, Gregory D.
[Washington, D.C.] : U.S. Govt. Accountability Office, 2010
Subjects: “...Direct-to-consumer medical device advertising United States....”

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Government Document Book
19
Direct-to-consumer Genetic Tests Misleading Test Results Are Further Complicated By Deceptive Marketing And Other Questionable Practices.
United States. Government Accountability Office, 2010
“...Direct-to-consumer Genetic Tests (Online)...”

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Electronic Book
20
Direct to consumer advertising (DTC) : hearing before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, July 24, 2001.
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., U.S. G.P.O., 2004

Government Document Book
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