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1
por Graeff, Timothy R.
Dubuque, Iowa : Kendall/Hunt Publishing, 1999

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2
por Laumer, J. Ford
[Washington, D.C.?] : U.S. Small Business Administration, Management Assistance, Support Services Section, 1982

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3
New York, N.Y. : Mediamark Research Inc. 1989

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4
por Nelems, Jim
Atlanta, GA : Longstreet Press, 2002

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5
por Shocker, Allan D.
Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138-2060) : Marketing Science Institute, 1990

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6
Bradenton, Fla. : American Marketing Association, New York Chapter, Inc., 2001

Seriadas
7
por Mihlmester, P. E.
Palo Alto, Calif. : The Institute, 1986

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8

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9
por McCarthy, P. M.
Palo Alto Calif. : Electric Power Research Institute, 1986

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10
por Wiseman, Frederick
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1980

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11
Tampa, FL : Simmons Market Research Bureau, 1995

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12

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13
por Sciglimpaglia, Donald M.
Chicago : Dryden Press, 1983

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14
por Wiseman, Frederick
Cambridge, Mass. : Marketing Science Institute, 1980

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15
[Geneva] : International Trade Centre, 1971

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16
por Behrens, Karl Christian
Wiesbaden : T. Gabler, 1959

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17
por Jarboe, Glen R.
Minneapolis : West Pub. Co., 1993
Second edition.

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18
London : The Board, 1983
Seventh edition.

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19
[Washington, D.C.?] : U.S. Small Business Administration, 1996

Documento de Gobierno Libro
20
por Postoaca, Andrei
Berlin ; New York : Springer, 2006

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