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1
Customer satisfaction evaluation methods for measuring and implementing service quality /
par Grigoroudis, Evangelos
New York ; London : Springer, 2010

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Électronique Livre
2
Marketing analytics data-driven techniques with Microsoft Excel /
par Winston, Wayne L.
Indianapolis, Ind. : John Wiley & Sons, 2014

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Électronique Livre
3
Customer analytics for dummies
par Sauro, Jeff
Hoboken, NJ : John Wiley & Sons, Inc., 2015

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Électronique Livre
4
Open evaluation integrating users into the selection of new product ideas /
par Haller, Jörg
Wiesbaden : London : Gabler ; Springer [distributor], 2013

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Thèse Électronique Livre
5
Marketing research with SAS enterprise guide
par Coussement, Kristof
Farnham, Surrey, England ; Burlington, Vt. : Gower, 2011

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Électronique Livre
6
It's Not the Size of the Data -- It's How You Use It Smarter Marketing with Analytics and Dashboards.
par Pauwels, Koen
AMACOM, 2014

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Électronique Livre
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