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1
Creative product development : a marketing approach to new product innovation and revitalisation /
由 Andrews, Bryan
London ; New York : Longman, 1975

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2
Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals /
由 Quelch, John A.
Cambridge, Mass. : Marketing Science Institute, 1978

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4
Consider uncertainty and implementation in evaluating market information systems /
由 Maltz, Elliot
Cambridge, Mass. : Marketing Science Institute, 1994

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5
Design and marketing of new products /
由 Urban, Glen L., Hauser, John R.
Englewood Cliffs, N.J. : Prentice-Hall, 1980

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6
Classic failures in product marketing : marketing principles violations and how to avoid them /
由 Hendon, Donald W.
New York : Quorum Books, 1989

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7
Marketing a new product : its planning, development, and control /
由 Hisrich, Robert D., Peters, Michael P.
Menlo Park, Calif. : Benjamin/Cummings Pub. Co., 1978

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8
Identifying competitive product-market boundaries : strategic and analytical issues /
由 Day, George S
Cambridge, Mass. ; Marketing Science Institute, 1976

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9
A knowledge-based approach for screening product innovations /
由 Ram, S. (Sundaresan), 1957-
Cambridge, Mass. : Marketing Science Institute, 1993

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10
Analytic approaches to product and marketing planning : the second conference /
Cambridge, Mass. : Marketing Science Institute, 1982

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11
A Different game : really new products, evolving markets, and responsive organizations /
Cambridge, Mass. : Marketing Science Institute, 1997

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12
Mass affluence : seven new rules of marketing to today's consumer /
由 Nunes, Paul, 1963-
Boston, Mass. : Harvard Business School Press, 2004

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13
The experience economy : work is theatre & every business a stage /
由 Pine, B. Joseph
Boston : Harvard Business School Press, 1999

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