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1
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /
od Creveling, Clyde M., 1956-
Upper Saddle River, N.J. : Prentice Hall, 2006

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2
Candy-coated marketing /
od Horgan, Sheena
Cork : NuBooks, 2012

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3
Return on engagement : content strategy and web design techniques for digital marketing /
od Frick, Tim, Eyler-Werve, Kate
New York : Focal Press, Taylor & Francis Group, 2014
Second edition. /

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4
You, Inc. : the art of selling yourself /
od Beckwith, Harry, 1949-
New York : Warner Business Books, 2007
1st ed.

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5
What is a 21st century brand? : new thinking from the next generation of agency leaders /
London : Philadelphia : Kogan Page, 2015

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6
Understanding markets and strategy : how to exploit markets for sustainable business growth /
od Morley, Malcolm
Philadelphia, PA : Kogan Page, 2014
1st edition.

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7
On purpose : delivering a branded customer experience people love /
od Smith, Shaun, Milligan, Andy
London ; Philadelphia : Kogan Page, 2015

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8
El plan de marketing en la pr�actica
od Sainz de Vicu�na Anc�in, Jos�e Mar�ia
Madrid : ESIC Editorial, 2018
22a. ed.

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9
Kapferer on luxury : how luxury brands can grow yet remain rare /
od Kapferer, Jean-No�el
London ; Philadelphia : Kogan Page, 2015

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10
Marketing : Eine prozess- und praxisorientierte Einf�uhrung.
od Runia, Peter
M�unchen : De Gruyter, 2012
3rd ed.

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11
Marketing nach strategischen Vorgaben gestalten : f�ur die praxisnahe Vorbereitung auf den "Gepr�ufter kaufm�annischen Fachwirt nach der Handwerksordung" /
od Stark, Heinz
Bad W�orishofen (Germany) : Holzmann Medien GmbH & Co. KG, 2017
1. Auflage.

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12
Ask for the order! /
od Flannery, Pearce
Cork : NuBooks, 2011

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13
Creativity and data marketing : a practical guide to data innovation /
od Wang, Becky
London : Kogan Page, 2017

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14
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung /
od P�ohlmann, Clemens
Hamburg : Diplomica Verlag, 2017

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15
al-Istikhd�am�at al-dal�al�iyah f�i �hamal�at al-tasw�iq al-ijtim�a��i wa-ta�th�iruh�a �al�a al-mutalaq�i /
od �Hamzah, Mayy Ibr�ah�im
Mi�sr al-Jad�idah, al-Q�ahirah : al-Maktab al-�Arab�i lil-Ma��arif, 2014
al-�Tab�ah al-�ul�a.

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16
Manual SEO : posicionamiento web en Google para un marketing m�as eficaz /
od Pedr�os Pi�n�on, Mar�ia, Arrabal, Gonzalo, Panzano, Jose
Madrid : Bubok Publishing S.L., 2013

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17
Preisbildung in der Touristik : von der touristischen Kostenrechnung zum Preismanagement /
od G�orner, Thomas Andreas
Hamburg : Bachelor + Master Pub., 2012

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18
The one week marketing plan : the set it & forget it approach for quickly growing your business /
od Satterfield, Mark, 1955-
Dallas, Texas : BenBella, 2014

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19
The sales playbook : 11 strategies to close more sales /
od Hill, David I.
Melbourne, Florida : Motivational Press, Inc., 2016

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20
Secrets of a master moderator.

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