Arama Sonuçları

1

Yazar: Peñaloza, Lisa
London : Henry Stewart Talks, 2013

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2

The effects of national culture on organizational responses to the marketing concept /

Yazar: Nakata, Cheryl
Cambridge, Mass. : Marketing Science Institute, 1999

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3

Handbook of cross-cultural marketing /

Yazar: Herbig, Paul A.
Binghamton, NY : International Business Press, 1998

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Kitap

4

Transcultural marketing : building customer relationships in multicultural America /

Yazar: Tharp, Marye C.
London : Routledge, 2015

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Kitap

5

International marketing : strategy development and implementation /

Yazar: Solberg, Carl Arthur
Abingdon, Oxon ; New York, NY : Routledge, 2018

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6

Marketing management : a cultural perspective /

Abingdon, Oxon ; New York : Routledge, 2012

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7

Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective /

Yazar: Koc, Erdogan
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021

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8

Marketing y comunicación de proyectos socioculturales : experiencias brasileñas y cubanas /

Yazar: Markus, Kleber
La Habana : Editorial de Ciencias Sociales, 2018

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9

Marketing management : a cultural perspective /

London ; New York, New York : Routledge, 2020
Second edition.

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10

Beyond Hofstede : culture frameworks for global marketing and management /

Basingstoke [England] ; New York : Palgrave Macmillan, 2009

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11

The next available operator : managing human resources in Indian business process outsourcing industry /

New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009

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12

Reframe the marketplace : the total market approach to reaching the new majority : a guide for brands and businesses /

Yazar: Bowman, Jeffrey L., 1970-
Hoboken : Wiley, 2015

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13

Reframe the marketplace : the total market approach to reaching the new majority /

Yazar: Bowman, Jeffrey L., 1970-
Hoboken : Wiley, 2015
1.

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

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14

Management in China : the experience of foreign businesses /

London ; Portland, OR : Frank Cass, 1998

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