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1

The Routledge companion to advertising and promotional culture /

New York, NY : Routledge, 2013

Book

2

Social media as surveillance : rethinking visibility in a converging world /

by Trottier, Daniel
Farnham, Surrey, England ; Burlington, VT : Ashgate, 2012

Book

3

Public response to alerts and warnings using social media : report of a workshop on current knowledge and research gaps /

Washington, D.C. : National Academies Press, 2013

Book

4

Networked publics /

Cambridge, Mass. : MIT Press, 2008

Book

5

The backchannel : how audiences are using Twitter and social media and changing presentations forever /

by Atkinson, Cliff
Berkeley, CA : New Riders, 2010

Book

6

The new advertising : branding, content, and consumer relationships in the data-driven social media era /

Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, 2016

Book

7

Marketing to the social web : how digital customer communities build your business /

by Weber, Larry
Hoboken, N.J. : John Wiley & Sons, 2007

Book

8

Social media use in crisis and risk communication : emergencies, concerns, awareness /

United Kingdom : Emerald Publishing, 2018
First edition.

Book

9

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

by Handley, Ann, 1963-
Hoboken, N.J. : Wiley, 2011

Book

10

Tools of engagement : presenting and training in a world of social media /

by Bunzel, Tom
San Francisco : Wiley, 2010

Book

11

Collaboration and technology : 19th international conference, CRIWG 2013, Wellington, New Zealand, October 30-November 1, 2013 : proceedings /

Berlin : Springer, 2013

Conference Proceeding Book

12

Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

by Holtz, Shel
San Francisco, CA : Jossey-Bass, 2009
1st ed.

Book

13

Selling social media : the political economy of social networking /

by Faltesek, Daniel
New York : Bloomsbury Academic, 2018

Book

14

Citizen marketers : when people are the message /

by McConnell, Ben
Chicago, IL : Kaplan Pub., 2007

Book

15

The #MeToo movement /

by Hillstrom, Laurie Collier, 1965-
Santa Barbara, California : ABC-CLIO, 2019

Book

16

SocialCorp : social media goes corporate /

by Postman, Joel
Berkeley, CA : New Riders, 2009

Book

17

Crash override : how Gamergate (nearly) destroyed my life, and how we can win the fight against online hate /

by Quinn, Zoë, 1987-
New York : PublicAffairs, 2017
First edition.

Book

18

The Internet of us : knowing more and understanding less in the age of big data /

by Lynch, Michael P. (Michael Patrick), 1966-
New York : Liveright Publishing Corporation, a division of W.W. Norton & Company, 2016
First edition.

Book

19

Winning the story wars : why those who tell--and live--the best stories will rule the future /

by Sachs, Jonah
Boston, Massachusetts : Harvard Business Review Press, 2012

Book

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