Search Results

1

New product planning : the case for concept pretesting (a methodology for evaluating the effect of a concept's execution on respondents' preference) /

by Laric, Michael V. (Michael Victor), 1945-
New York : City University of New York, 1976

Thesis Book

2

The impact of new product introductions on the market value of firms /

by Chaney, Paul K. (Paul Kent), 1953-
Cambridge, Mass. : Marketing Science Institute, 1989

Book

3

And now for something completely different : "really" new products : conference summary, the Hyatt Harborside, Boston, MA, September 29-30, 1994 /

by Adams, Marjorie
Cambridge, Mass. : Marketing Science Institute, 1994

Book

4

Creating new markets in the digital economy : value and worth /

by Ng, Irene C.L
New York : Cambridge University Press, 2014

Book

5

Launching new products in competitive markets

by Skinner, Richard N.
London : Cassell/ Associated Business Programmes 1972

Book

6

Launching new products in competitive markets

by Skinner, Richard N.
London, Associated Business Programmes 1974

Book

7

Developing brands with qualitative market research /

by Chandler, Jon
London ; Thousand Oaks, Calif. : Sage, 2002

Book

8

Global strategic planning : how 17 of the world's best companies are building market share and achieving corporate objectives /

New York, NY : The Corporation, 1991

Book

9

Launching new products in competitive markets

by Skinner, Richard N.
London: Associated Business Programmes, 1972

Book

10

Hidden in plain sight : how to create extraordinary products for tomorrow's customers /

by Chipchase, Jan
New York, NY : HarperBusiness, 2013
1st ed.

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Book

11

Launching new products in competitive markets /

by Skinner, Richard N.
New York : Wiley, 1972

Book

12

Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation /

by Gurin, Joel, 1953-
New York : McGraw-Hill Education, 2014

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Book

13

Product innovation toolbox a field guide to consumer understanding and research /

Hoboken, NJ : Wiley-Blackwell, 2012

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Electronic Book

14

New product development /

London : Henry Stewart Talks, 2012

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Unknown

15

A master class in brand planning the timeless works of Stephen King /

by King, Stephen, 1931-2006
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2007

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Electronic Book

16

From density to destiny : using spatial analysis for early prediction of new product success /

Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002

Book

17

The role of marketing in launching new products /

by Baker, Phil, 1943-
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, 2010

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Book

18

Creating and marketing new products and services /

by Garcia, Rosanna
Boca Raton, FL : CRC Press, 2014

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Book

19

Open evaluation integrating users into the selection of new product ideas /

by Haller, Jörg
Wiesbaden : London : Gabler ; Springer [distributor], 2013

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Thesis Electronic Book

20

Innovative market research for breakthrough product design /

Cambridge, Mass. : Marketing Science Institute, 1999

Book

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