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1
Concept testing : how to test new product ideas before you go to market /
by Schwartz, David, 1940-
New York, NY : American Management Association, 1987

Book
2
Concept testing : how to test new product ideas b̲e̲f̲o̲r̲e̲ you go to market /
by Schwartz, David, 1940-
New York, NY : AMACOM, 1987

Book
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