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1
Creativity and data marketing : a practical guide to data innovation /
by Wang, Becky
London : Kogan Page, 2017

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2
Getting started with Salesforce Einstein analytics : a beginner's guide to building interactive dashboards /
by Yu, Johan
New York : Apress, 2019

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3
Big data marketing : engage your customers more effectively and drive value /
by Arthur, Lisa
Hoboken, New Jersey : John Wiley & Sons, Inc., 2014

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4
Marketing research with SAS enterprise guide /
by Coussement, Kristof
Farnham, Surrey, England : Burlington, VT : Gower ; Ashgate, 2011

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5
Marketing.
[Place of publication not identified] : Business Professor, 2021

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6
Marketing.
[Place of publication not identified] : Business Professor, 2021

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7
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards.
by Pauwels, Koen
AMACOM, 2014

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8
What is marketing analytics.
[Place of publication not identified] : Business Professor, 2021

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9
Data crush : how the information tidal wave is driving new business opportunities /
by Surdak, Christopher
New York : AMACOM, American Management Association, 2014

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10
Learning Einstein Analytics : Unlock critical insights with Salesforce Einstein Analytics.
by Chitalkar, santosh
Birmingham : Packt Publishing, 2018

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11
Marketing.
[Place of publication not identified] : Business Professor, 2021

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12
Marketing.
[Place of publication not identified] : Business Professor, 2021

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13
Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics /
by Chitalkar, Santosh Tukaram
Birmingham, UK : Packt Publishing, 2018

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14
Data-driven marketing content : a practical guide /
by Wilson, Lee
Bingley, UK : Emerald Publishing, 2019
First edition.

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15
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R /
by Hwang, Yoon Hyup
Birmingham, UK : Packt Publishing, 2019

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16
Data science for marketing analytics /
by Blanchard, Tommy, Bhatnagar, Pranshu, Behera, Debasish
Birmingham, UK : Packt Publishing, 2019

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17
Practical text analytics : interpreting text and unstructured data for business intelligence /
by Struhl, Steven M.
London, UK ; Philadelphia, PA : Kogan Page, 2015

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18
Bringing geographical information systems into business /
by Grimshaw, David J., 1950-
New York : John Wiley, 2000
2nd ed.

Book
19
Humanizing big data : marketing at the meeting of data, social science and consumer insight /
by Strong, Colin (Business writer)
London ; Philadelphia : Kogan Page, 2015

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20
Marketing analytics beyond advertising : how right-brained marketers can master the numbers.
[Place of publication not identified] : Pearson, 2021
[First edition].

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