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1

Marketing research with SAS Enterprise guide /

by Coussement, Kristof
Farnham, Surrey, England : Burlington, VT : Gower Pub. ; Ashgate Pub., 2011

Book

2

A perspective of sport consumer behavior in the People's Republic of China

by Geng, Lizhong
1994

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Thesis Book

3

Fan loyalty the structure and stability of an individual's loyalty toward an athletic team /

by Funk, Daniel Carl, 1964-
1998

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Thesis Book

4

Bringing geographical information systems into business /

by Grimshaw, David J., 1950-
New York : John Wiley, 2000
Second edition.

Book

5

Merchandising the store as persuasion /

Lake Zurich, Ill. : Learning Seed, 2002

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Unknown

6

Practical text analytics : interpreting text and unstructured data for business intelligence /

by Struhl, Steven M.
London ; Philadelphia : Kogan Page, 2015

Book

7

Creating breakthrough products : innovation from product planning to program approval /

by Cagan, Jonathan, 1961-
Upper Saddle River, NJ : Prentice Hall PTR, 2002

Book

8

Creating new markets in the digital economy : value and worth /

by Ng, Irene C. L.
New York : Cambridge University Press, 2014

Book

9

Developing a market orientation /

Thousand Oaks, Calif. : Sage Publications, 1999

Book

10

Consumer behavior and the practice of marketing /

by Runyon, Kenneth E.
Columbus, Ohio : Merrill, 1977

Book

11

Marketing scales handbook : a compilation of multi-item measures /

by Bruner, Gordon C., 1954-
Chicago, Ill., USA : American Marketing Association, 1994

Book

12

Experimentation works : the surprising power of business experiments /

by Thomke, Stefan H.
Boston, Massachusetts : Harvard Business Review Press, 2020

Book

13

Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research /

by Bridger, Darren
London ; Philadelphia : Kogan Page, 2015

Book

14

A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /

by Ward, Douglas B., 1961-
Philadelphia : Temple University Press, 2010

Book

15

The search for a method : focus groups and the development of mass communication research /

by Morrison, David E.
Luton, Bedfordshire, U.K. : University of Luton Press, 1998

Book

16

Market research in practice : how to get greater insight from your market /

by Hague, Paul N.
London : Kogan Page, 2013
Second edition.

Book

17

The international handbook of market research techniques /

London : Kogan Page in association with MRS, 2002
2nd ed.

Book

18

Geodemographics for marketers : using location analysis for research and marketing /

by Leventhal, Barry
London ; Philadelphia : Kogan Page, 2016

Book

19

Tilt : shifting your strategy from products to customers /

by Dawar, N. (Niraj)
Boston, Massachusetts : Harvard Business Review Press, 2013

Book

20

Bayesian statistics and marketing /

by Rossi, Peter E. (Peter Eric), 1955-
Hoboken, NJ : Wiley, 2005

Book

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