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1
by Revzan, David A. (David Allen), 1909-1988
[Berkeley] : Institute of Business and Economic Research [Unitersity of California], 1965

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2
by Haldi, John, 1931-
Homewood, Ill. : R.D. Irwin, 1963

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3
by Ferber, Robert, 1922-
New York, McGraw-Hill 1974

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4
by Cagan, Jonathan, 1961-
Upper Saddle River, NJ : Financial Times/Prentice Hall, 2002

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5
by Churchill, Gilbert A.
Mason, OH : South-Western Cengage Learning, 2010
Seventh edition.

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6
by Hoshmand, A. Reza
Westport, Conn. : Quorum Books, 2002

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7
by Bucklin, Louis P.
[Berkeley] : [University of California] Institute of Business and Economic Research, 1967

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8

Serial
9
by Malhotra, Naresh K.
Upper Saddle River, NJ : Prentice Hall, 1999
Third edition.

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10
Upper Saddle River, N.J. : Wharton School Pub., 2006

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11
by Aaker, David A.
New York : Wiley, 1986
Third edition.

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12
by Bolt, Gordon J.
London : Kogan Page, 1981
Second revised edition.

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13
by Moisander, Johanna
London : SAGE, 2006

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14
Oxford ; New York : London : Oxford University Press ; German Historical Institute, 2011

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15
Cambridge : New York, NY : GeoInformation International ; Wiley, 1995

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16
by Robinson, Daniel J.
Toronto ; Buffalo : University of Toronto Press, 1999

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17
by Berkowitz, Eric N.
[Chicago] : [Irwin Professional Pub.], 1997

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18
by Carpenter, Robert N.
[New York] American Management Association 1966

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19
by Wales, Hugh G.
[Chicago] : American Marketing Association, 1956

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20
by Mentzer, John T.
Thousand Oaks, Calif. : Sage Publications, 2005
2nd ed.

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