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1
by Postoaca, Andrei
Berlin ; New York : Springer, 2006

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2
by Breen, George Edward, 1911-
New York : McGraw-Hill, 1977

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3
[Chicago] : American Marketing Association, 1966

Book
4
by Sponder, Marshall
New York : McGraw-Hill, 2012

Book
5
by Kolko, Jon
Boston, Massachusetts : Harvard Business Review Press, 2014

Book
6
by Lorie, James Hirsch, 1922-
New York, McGraw-Hill, 1951
1st ed.

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7
by Nelson, Theodore A.
Washington : U.S. Dept. of Commerce : for sale by the Supt. of Docs. U.S. Govt. Print. Off., 1974

Book
8
by Haldi, John, 1931-
Homewood, Ill. : R.D. Irwin, 1963

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9
by Aaker, David A.
New York : Wiley, 1986
Third edition.

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10
by Robinson, Daniel J.
Toronto ; Buffalo : University of Toronto Press, 1999

Book
11
by Wales, Hugh G.
[Chicago] : American Marketing Association, 1956

Book
12
by Mentzer, John T.
Thousand Oaks, Calif. : Sage Publications, 2005
2nd ed.

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13
by Blankenship, Albert Breneman, 1914-
Lincolnwood, Ill. : NTC Business Books, 1998
2nd ed.

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14
Henley-on-Thames, Oxon, UK : NTC Publications Ltd, 2000

Journal
15
Farnham, England ; Burlington, VT : Gower, 2010

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16
by Boyd, Harper W., Westfall, Ralph L., Stasch, Stanley F.
Homewood, Ill. : R. D. Irwin, 1977
Fourth edition.

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17
by Tolley, B. Stuart
Chicago : Nelson-Hall, 1977

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18
New York, N.Y. : The Conference Board, 1991

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19
by Kinnear, Thomas C., 1943-
New York : McGraw-Hill, 1991
Fourth edition.

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20
by Ng, Irene C. L.
New York : Cambridge University Press, 2014

Book