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1
Trust-based selling : using customer focus and collaboration to build long-term relationships /
by Green, Charles H., 1950-
New York : McGraw-Hill, 2006

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2
Implementing SugarCRM : introduce the leading open source CRM application into your small/mid-size business with this systematic, practical guide /
by Whitehead, Michael J. R.
Birmingham, U.K. : Packt Pub., 2006

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3
The modern seller : sell more and increase your impact in the new sales economy /
by Franko, Amy
Westlake, OH : SmartBusiness, 2018

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4
On purpose : delivering a branded customer experience people love /
by Smith, Shaun, Milligan, Andy
London ; Philadelphia : Kogan Page, 2015

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5
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /
by Benioff, Marc R., 1964-
San Francisco, CA : Jossey-Bass, 2009
1st ed.

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6
SugarCRM developer's manual : customize and extend SugarCRM : learn the application and database architecture of this open-source CRM and develop and integrate your own modules and custom workflows /
by Bain, Mark Alexander
Birmingham, U.K. : Packt Pub., 2007

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7
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /
by Kerpen, Dave
New York : McGraw-Hill, 2011

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8
Market your way to growth : 8 ways to win /
by Kotler, Philip
Hoboken, N.J. : John Wiley & Sons, Inc., 2013

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9
What customers really want : how to bridge the gap between what your organization offers and what your clients crave /
by McKain, Scott
Nashville : Thomas Nelson Publishers, 2005

Book
10
Marketing imagination
by Levitt, Theodore, 1925-2006
Old Greenwich, Conn. : Listen and Learn, USA, 1984

Audio Book
11
The relational enterprise : moving beyond CRM to maximize all your business relationships /
by Cooper, K. (Ken)
New York : AMACOM 2001

Book
12
The customer learning curve : creating profits from marketing chaos /
by Hellman, Karl
Mason, Ohio : Thomson/South-western, 2004

Book
13
Mind capture : how you can stand out in the age of advertising deficit disorder /
by Rubleski, Tony
New York : Morgan James Pub., 2008

Book
14
Predicting personality : using AI to understand people and win more business /
by D'Agostino, Andrew, Skloot, Greg
Hoboken, New Jersey : Wiley, 2020

Book
15
Cases on consumer-centric marketing management /
Hershey, PA : Business Science Reference, 2014

Book
16
Culture and positioning as determinants strategy : personality and the business organization /
by Ellson, Tony, 1953-
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004

Book
17
Social marketology : improve your social media processes and get customers to stay forever /
by Dragon, Ric
New York : McGraw-Hill, 2012

Book
18
Power up your profits : 31 days to better selling /
by Waugh, Troy
Hoboken, N.J. : John Wiley & Sons, 2005
2nd ed.

Book
19
Implementing the marketing concept through a program of customer visits /
by McQuarrie, Edward F.
Cambridge, Mass. : Marketing Science Institute, 1990

Book
20
18 brand astras : using brand abilities as weapons for CRISP brand building /
by Kapoor, Jagdeep, 1960-
New Delhi ; Thousand Oaks, Calif. : Response Books, 2003

Book
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