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1

The aging consumer : perspectives from psychology and economics /

by Drolet, Aimee
Hoboken : Taylor and Francis, 2010

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Book

2

Marketing 4.0 /

by Kartajaya, Hermawan
[Place of publication not identified] LID Editorial, 2018

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3

Why she buys : the new strategy for reaching the world's most powerful consumers /

by Brennan, Bridget
New York : Crown Business, 2011
First paperback edition.

Book

4

Success in social marketing : 100 case studies from around the globe /

by Lee, Nancy R., Kotler, Philip
New York : Routledge, Taylor & Francis Group, 2023

Book

5

Consumer psychology for marketing /

by Foxall, G. R.
London ; Boston : International Thomson Business Press, 1997

Book

6

Principios de marketing /

by Ju�arez, Fernando
Bogot�a (Colombia) : Editorial Universidad del Rosario, 2018

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7

Consumer behavior 2013 /

by Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Loganville, GA : Richard K. Miller & Associates, 2013
Ninth edition.

Book

8

Advertising research : the Internet, consumer behavior, and strategy /

Chicago, Ill. : American Marketing Association, 2000

Book

9

Consumer experiences and emotion management /

by Kapoor, Avinash
New York, NY : Business Expert Press, 2015
First edition.

Book

10

In-House SEO: Taming the Challenges to Win in Search /

by Mitchell, Melanie
PH Professional Business, 2012
1st edition.

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11

Artificial intelligence on human behavior : new insights into customer segmentation /

[Place of publication not identified] : O'Reilly Media, 2019

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12

Primal branding : create zealots for your brand, your company, and your future /

by Hanlon, Patrick
New York : Free Press, 2006

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13

Preference pollution : how markets create the desires we dislike /

by George, David (David L.)
Ann Arbor : University of Michigan Press, 2001

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14

What customers really want : how to bridge the gap between what your organization offers and what your clients crave /

by McKain, Scott
Nashville : Thomas Nelson Publishers, 2005

Book

15

Digital marketing strategy : text and cases /

by Urban, Glen L.
Upper Saddle River, N.J. : Pearson Prentice Hall, 2004

Book

16

The customer learning curve : creating profits from marketing chaos /

by Hellman, Karl
Mason, Ohio : Thomson/South-western, 2004

Book

17

The $100 billion allowance : accessing the global teen market /

by Moses, Elissa
New York : J. Wiley, 2000

Book

18

Marketing's 4 Ps : the consumer angle /

Chicago : Learning Seed, 2009

Unknown

19

The complete guide to selling and marketing to affluent customers : everything you need to know to attract and keep wealthy customers /

by Butler, Tamsen, 1974-
Ocala, Fla. : Atlantic Pub. Group, 2014

Book

20

Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group /

New York : J. Wiley, 2000

Book

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