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1
by Geruson, Richard J.
New York : Oxford University Press, 1991

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2
by Millier, Paul
Chichester : Wiley, 1999

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3
by Winninger, Thomas J.
Rocklin, CA : Prima Pub., 1995

Book
4
by Udupa, N., 1953-
Manipal :; Manipal : Manipal University Press, 2015

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5
Minneapolis, MN: Modern Medicine Publications, 1967
[5th] ed.

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6
by Peter, J. Paul
Chicago : Irwin, 1995
4th ed.

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7
Amsterdam : Health Action International (HAI Europe), 1992

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8
by Grigsby, Mike
London, United Kingdom ; New York, NY : KoganPage, 2023
Third edition.

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9
by Lehmann, Donald R.
Cambridge, MA : Marketing Science Institute, 1997

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10
by Brennan, Bridget
New York, NY : HarperCollins Leadership, an imprint of HarperCollins, 2019

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11
by Udell, Gilman G.
Washington : Superintendent of Documents. 1971

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12
by Nowak, Jan
New York : International Business Press, 1996

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13
by Geskey, Ronald D.
[Michigan?] : 2020:Marketing Communications LLC, 2017
Fourth edition, January 2017.

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14
by Fahey, Liam, 1951-
Chicago : American Marketing Association 2018

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15
by Winkler, Agnieszka
New York : Wiley, 1999

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17
by Curtis, Andrea
Markham, Ontario ; Brighton, Massachusetts : Red Deer Press, 2018

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18
by Lesch, William Clarence, 1956-
New York : Haworth Press, 1993

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19
[New York, NY] : [Frozen Food Age], 1977

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20
by Jaworski, Bernard J., Lurie, Robert
Chicago : American Marketing Association, 2018

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