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1
Sensory marketing : research on the sensuality of products /
New York : Routledge 2010

Book
2
Cheap : the real cost of the global trend for bargains, discounts & customer choice /
by Bosshart, David
Philadelphia : Kogan Page 2006

Book
3
Profits before people? : ethical standards and the marketing of prescription drugs /
by Weber, Leonard J., 1942-
Bloomington : Indiana University Press, 2006

Book
4
The whole enchilada : Hispanic marketing 101 /
by Faura, Juan
Ithaca, N.Y. : Paramount Marketing Pub. 2004
[revised edition].

Book
5
Changing patterns in marketing; a study in strategy
by Heidingsfield, Myron S. (Myron Samuel), 1914-1969
Boston, Allyn and Bacon 1968

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6
New essays in marketing theory.
by Fisk, George, 1922-
Boston, Allyn and Bacon 1971

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7
Marketing research; applications, procedures, and cases.
by Alevizos, John P.
Englewood Cliffs, N.J., Prentice-Hall, 1959

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8
Promotional strategy
by Engel, James F., Wales, Hugh G., Warshaw, Martin R.
Homewood, Ill., R.D. Irwin, 1967

Book
9
Televangelism and American culture : the business of popular religion /
by Schultze, Quentin J. (Quentin James), 1952-
Grand Rapids, Mich. : Baker Book House, 1991

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10
Encyclopedia of consumer brands /
Detroit : St. James Press, 1994

Book
11
Marketing on a shoestring : low-cost tips for marketing your products or services /
by Davidson, Jeffrey P.
New York : Wiley 1988

Book
12
New and improved : the story of mass marketing in America /
by Tedlow, Richard S.
New York : Basic Books, 1990

Book
13
Selling sin : the marketing of socially unacceptable products /
by Davidson, D. Kirk
Westport, Conn. : Praeger 2003
Second edition

Book
14
Cases in marketing management.
by Bursk, Edward C., 1907-1990
Englewood Cliffs, N.J., Prentice-Hall 1965

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15
Readings in market research.
New York, Appleton-Century-Crofts 1967

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16
Marketing research; information systems and decision making
by Uhl, Kenneth P., Schoner, Bertram
New York, Wiley 1968

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17
Principles of marketing; the management view
by Buskirk, Richard H. (Richard Hobart), 1927-1994
New York, Holt, Rinehart and Winston 1966
Rev. ed.

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18
Current controversies in marketing research,
Chicago, Markham Pub. Co. 1969

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19
Marketing management.
by Zober, Martin
New York, Wiley 1964

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20
Marketing in the American economy,
by Vaile, Roland S. (Roland Snow), 1889-1970
New York, Ronald Press Co. 1952

Book
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