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1
New and improved : the story of mass marketing in America /
by Tedlow, Richard S.
New York : Basic Books, 1990

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3
Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing
by Porter, Glenn, Livesay, Harold C.
Baltimore, Johns Hopkins Press 1971

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4
The rise of advertising in the United States : a history of innovation to 1960 /
by Applegate, Edd
Lanham : Scarecrow Press, 2012

Book
5
Landscape with figures : a history of art dealing in the United States /
by Goldstein, Malcolm
New York : Oxford University Press, 2000

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6
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
by Tomes, Nancy, 1952-
Chapel Hill : University of North Carolina Press, 2016

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7
Pennsylvania in public memory : reclaiming the industrial past /
by Kitch, Carolyn L.
University Park, Pa. : Pennsylvania State University Press, 2012

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8
Selling under the swastika : advertising and commercial culture in Nazi Germany /
by Swett, Pamela E., 1970-
Stanford, California : Stanford University Press, 2014

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9
Creating the Nazi marketplace : commerce and consumption in the Third Reich /
by Wiesen, S. Jonathan
Cambridge ; New York : Cambridge University Press, 2011

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10
Empire of pain : the secret history of the Sackler dynasty /
by Keefe, Patrick Radden, 1976-
New York : Doubleday, 2021
First edition.

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11
American skin : pop culture, big business, and the end of white America /
by Wynter, Leon E.
New York : Crown Publishers, 2002
1st ed.

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12
The conquest of cool : business culture, counterculture, and the rise of hip consumerism /
by Frank, Thomas, 1965-
Chicago : University of Chicago Press, 1997

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13
Great American brands : the success formulas that made them famous /
by Cleary, David Powers
New York : Fairchild Publications, 1981

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14
Satisfaction guaranteed : the making of the American mass market /
by Strasser, Susan, 1948-
New York : Pantheon Books, 1989
1st ed.

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15
Rotten rejections : a literary companion /
Wainscott, N.Y. : Pushcart Press, 1990

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16
The piano in America, 1890-1940 /
by Roell, Craig H.
Chapel Hill : University of North Carolina Press, 1989

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17
The aspirin wars : money, medicine, and 100 years of rampant competition /
by Mann, Charles C.
New York : Knopf, 1991
1st ed.

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18
Making modernism : Picasso and the creation of the market for twentieth century art /
by FitzGerald, Michael C.
New York : Farrar, Straus and Giroux, 1995
First edition.

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19
The commercialization of American culture : new advertising, control, and democracy /
by McAllister, Matthew P.
Thousand Oaks : Sage Publications, 1996

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20
Into--and out of--the Gap : a cautionary account of an American retailer /
by Nevaer, Louis E. V.
Westport, Conn. : Quorum Books, 2001

Book
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