Search Results

1

Creative product development : a marketing approach to new product innovation and revitalisation /

by Andrews, Bryan
London ; New York : Longman, 1975

Book

2

Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals /

by Quelch, John A.
Cambridge, Mass. : Marketing Science Institute, 1978

Book

3

Analytic approaches to product and marketing planning : proceedings of Workshop cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsb...

by Workshop on Analytic Approaches to Product and Market Planning (1977 : University of Pittsburgh)
Cambridge, Mass. : Marketing Science Institute, 1979

Book

4

Consider uncertainty and implementation in evaluating market information systems /

by Maltz, Elliot
Cambridge, Mass. : Marketing Science Institute, 1994

Book

5

The experience economy : work is theatre & every business a stage /

by Pine, B. Joseph
Boston : Harvard Business School Press, 1999

Book

6

Design and marketing of new products /

by Urban, Glen L., Hauser, John R.
Englewood Cliffs, N.J. : Prentice-Hall, 1980

Book

7

Classic failures in product marketing : marketing principles violations and how to avoid them /

by Hendon, Donald W.
New York : Quorum Books, 1989

Book

8

Marketing a new product : its planning, development, and control /

by Hisrich, Robert D., Peters, Michael P.
Menlo Park, Calif. : Benjamin/Cummings Pub. Co., 1978

Book

9

Identifying competitive product-market boundaries : strategic and analytical issues /

by Day, George S
Cambridge, Mass. ; Marketing Science Institute, 1976

Book

10

A knowledge-based approach for screening product innovations /

by Ram, S. (Sundaresan), 1957-
Cambridge, Mass. : Marketing Science Institute, 1993

Book

11

Analytic approaches to product and marketing planning : the second conference /

Cambridge, Mass. : Marketing Science Institute, 1982

Book

12

A Different game : really new products, evolving markets, and responsive organizations /

Cambridge, Mass. : Marketing Science Institute, 1997

Book

13

Mass affluence : seven new rules of marketing to today's consumer /

by Nunes, Paul, 1963-
Boston, Mass. : Harvard Business School Press, 2004

Book

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