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1
Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
Cham : Springer International Publishing : Imprint: Springer, 2016
1st edition 2016.

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Book
2
Trade policy between law, diplomacy and scholarship : Liber amicorum in memoriam Horst G. Krenzler /
Cham : Springer, 2015

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Book
3
Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Conference /
Cham, Switzerland : Springer, 2022

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Book
4
Contemporary retail marketing in emerging economies : the case of Ghana's supermarket chains /
by Yawson, David Eshun, Yamoah, Fred A.
Cham, Switzerland : Palgrave Macmillan, 2022

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Book
5
Craft beverages and tourism.
Cham, Switzerland : Springer, 2018

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6
Proceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988 /
Cham : Springer, 2015

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Conference Proceeding Book
7
Developmental states and business activism : East Asia's trade dispute settlement /
by Liao, Jessica Chia-yueh
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016

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8
India's agricultural marketing : market reforms and emergence of new channels /
by Ghosh, Nilabja
New Delhi : Springer, 2013

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Book
9
Tourist destination management : instruments, products, and case studies /
Cham, Switzerland : Palgrave Macmillan, 2019

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Book
10
Understanding branding in higher education : marketing identities /
by Lowrie, Anthony
New York, NY : Palgrave Macmillan, 2018

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Book
11
Global Business Value Innovations Building Innovation Capabilities for Business Strategies /
Cham : Palgrave Pivot, 2018

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Electronic Book
12
Covid-19, technology and marketing : moving forward and the new normal /
Singapore : Palgrave Macmillan, 2021

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Book
13
Intercultural Service Encounters : Cross-cultural Interactions and Service Quality /
by Sharma, Piyush
Cham, Switzerland : Palgrave Macmillan, 2019

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Book
14
Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume /
Cham : Springer International Publishing : Imprint: Springer, 2017

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Book
15
Electricity derivatives /
by Aïd, René
Cham : Springer, 2015

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Book
16
Media and convergence management
Berlin ; New York : Springer, 2013

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Electronic Book
17
Channel strategies and marketing mix in a connected world /
Cham : Springer, 2020

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Book
18
Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference /
Cham : Springer, 2015

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Conference Proceeding Book
19
Handbook of service science.
Cham, Switzerland : Springer, 2019

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Book
20
Eurasian Business Perspectives Proceedings of the 29th Eurasia Business and Economics Society Conference /
Cham : Springer International Publishing : Imprint: Springer, 2021
1st ed. 2021.

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Electronic Book
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