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1
Strategic marketing management : meeting the global marketing challenge /
by Anderson, Carol H.
Boston : Houghton Mifflin, 2000

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2
Marketing strategy and uncertainty /
by Jagpal, Sharan, 1947-
New York : Oxford University Press, 1999

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3
Management for a small planet : strategic decision making for the environment /
by Stead, W. Edward
Newberry Park, Calif. : Sage Publications, 1992

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4
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) /
by Butler, David (Designer), Tischler, Linda
New York : Simon & Schuster, 2015
First Simon & Schuster hardcover edition.

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5
Helpful practices in improving government performance : a compilation of papers /
Washington, DC : National Academy of Public Administration, 1998

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6
Strategic management : concepts & cases /
by Rothaermel, Frank T.
New York : McGraw-Hill Irwin, 2013

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7
Total global strategy II : updated for the internet and service era /
by Yip, George S.
Upper Saddle River, N.J. : Prentice Hall, 2003

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8
Global directions : new strategies for hospitality and tourism /
London : Cassell, 1997

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9
Real-time strategy : improvising team-based planning for a fast-changing world /
by Perry, Lee Tom
New York : Wiley, 1993

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11
Built for use : driving profitability through the user experience /
by Donoghue, Karen
New York : McGraw-Hill, 2002

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12
Competing in tough times : business lessons from L.L. Bean, Trader Joe's, Costco, and other world-class retailers /
by Berman, Barry
Upper Saddle River, N.J. : FT Press, 2011

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13
NASA strategic management handbook overview : strategic management process.
[Washington, D.C.?] : [National Aeronautics and Space Administration], 1996

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