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1
El plan de marketing en la pr�actica
by Sainz de Vicu�na Anc�in, Jos�e Mar�ia
Madrid : ESIC Editorial, 2018
22a. ed.

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Book
2
El plan de marketing digital en la pr�actica
by Sainz de Vicu�na Anc�in, Jos�e Mar�ia
Madrid : ESIC Editorial, 2018

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Book
3
Marketing's new strategic direction : a conference report.
New York, NY : Conference Board, 1995

Book
4
Event management : for tourism, cultural, business and sporting events /
by Van der Wagen, Lynn
Melbourne : Hospitality Press, 2001

Book
5
The highly effective marketing plan /
by Knight, Peter, 1961 October 12-
London ; New York : Pearson/Prentice Hall Business, 2004

Book
6
Literature resources for chemical process industries : a collection of papers comprising five symposia and thirteen general papers presented before the division of chemical literature at several recent national meetings of the american chemical society /
Washington, DC : American Chemical Society, 1954

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Book
7
Marketing plans : how to prepare them, how to use them /
by McDonald, Malcolm
Amsterdam ; Boston : Butterworth-Heinemann, 2002
5th ed.

Government Document Book
8
How to prepare a marketing plan : a guide to reaching the consumer market /
by Stapleton, John, 1938-
Aldershot, Hampshire, England ; Brookfield, Vt. : Gower, 1998
5th ed.

Book
9
Market planning guide : a handbook to help you design, write, and use a marketing plan tailored to your specific business needs.
by Bangs, David H.
Portsmouth, NH (P.O. Box 323, Portsmouth 03801) : Upstart Pub. Co., 1987

Book
10
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big /
by Hill, Sam
New York, N.Y. : HarperBusiness, 1999

Book
11
Planning & managing interior projects : strategic plaaning & design, budget & construction management with scheduling & technical guidance /
by Farren, Carol E.
Kingston, MA : R.S. Means Co., 1999
Second edition.

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Book
12
Guerrilla marketing remix
by Levinson, Jay Conrad
[Irvine, CA] : Entrepreneur Press, 2011

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Electronic Book
13
Marketing your business : a guide to developing a strategic marketing plan /
by Nykiel, Ronald A.
New York : Routledge, 2011

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Book
14
Creating market insight how firms create value from market understanding /
by Smith, Brian D. (Brian David), 1961-
Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008

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Electronic Book
15
Brand managers' perceptions of the marketing communications budget allocation process /
by Low, George S. (George Solon)
Cambridge, Mass. : Marketing Science Institute, 1998

Book
16
The marketing strategy desktop guide
by Paley, Norton
London : Thorogood, 2007
2nd ed.

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Electronic Book
17
The highly effective marketing plan (HEMP) : a proven, practical, planning process for companies of all sizes /
by Knight, Peter, 1961 October 12-
Harlow [England] : Pearson/Prentice Hall Business, 2004

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Book
18
The Product Manager's Toolkit® : Methodologies, Processes, and Tasks in Technology Product Management /
by Steinhardt, Gabriel
Cham : Springer International Publishing : Imprint: Springer, 2017
2nd ed. 2017.

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Book
19
Growth and competitive strategy in 3 circles.
Arlington, Virginia : Saylor Academy, 2012

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Reference Material
20
Marketing strategy
London : SAGE, 2009

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Electronic Book
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