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1
Marketing /
Amsterdam ; New York : North-Holland, 1993

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Book
2
Brand management /
Bradford : Emerald, 2008

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Book
3
The entrepreneur's guide to marketing /
by Everett, Robert F.
Westport, Conn. : Praeger, 2009

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Book
4
Integrated communication : synergy of persuasive voices /
Mahwah, N.J. : L. Erlbaum Associates, 1996

Conference Proceeding Book
5
Chaotics : the business of managing and marketing in the age of turbulence /
by Kotler, Philip
New York : American Management Association, 2009
1st ed.

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6
The Chinese consumer market : opportunities and risks /
by Tang, Lei
Oxford [England] ; Cambridge [England] : Chandos Publishing, 2009

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Book
7
The marketing plan workbook /
by Makens, James C.
Englewood Cliffs, N.J. : Prentice-Hall, 1985

Book
8
Market share and ROI : a peek at some unobserved variables /
by Ailawadi, Kusum L.
Cambridge, Mass. : Marketing Science Institute, 1993

Book
9
The adoption of marketing and sales automation : a model to explore benefits and risks, working paper /
by Moriarty, Rowland T.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
10
Shared marketing programs and the performance of different business strategies /
by Ruekert, Robert W.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
11
Market orientation : antecedents and consequences /
by Jaworski, Bernard J.
Cambridge, Mass. : Marketing Science Institute, 1992

Book
12
The Organization of marketing activities of American manufacturers /
Cambridge, Mass. : Marketing Science Institute, 1991

Book
13
Market orientation, performance, and the moderating influence of competitive environment /
by Slater, Stanley F.
Cambridge, Mass. : Marketing Science Institute, 1992

Book
14
The long-term differentiation value of marketing communication actions /
by Boulding, William
Cambridge, Mass. : Marketing Science Institute, 1992

Book
15
Toward a conceptual understanding of the antecedents of strategic alliances /
by Spekman, Robert E.
Cambridge, Mass. : Marketing Science Institute, 1990

Book
16
Implementing the marketing concept through a program of customer visits /
by McQuarrie, Edward F.
Cambridge, Mass. : Marketing Science Institute, 1990

Book
18
How to prepare a marketing plan : a guide to reaching the consumer market /
by Stapleton, John, 1938-
Aldershot, Hampshire, England ; Brookfield, Vt. : Gower, 1998
5th ed.

Book
19
Market share and growth are not good predictors of the A/S ratio /
by Ailawadi, Kusum L.
Cambridge, Mass. : Marketing Science Institute, 1993

Book
20
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis /
by Deshpande, Rohit
Cambridge, Mass. : Marketing Science Institute, 1992

Book
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