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1
Principles of services marketing /
by Palmer, Adrian
London ; New York : McGraw-Hill, 2001
3rd ed.

Book
2
Services marketing : people, technology, strategy /
by Lovelock, Christopher H.
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007
6th ed.

Book
3
Successful marketing for service organizations /
by Johnson, Eugene M.
New York : American Management Associations, Extension Institute, 1982

Book
4
Managing services marketing : text and readings /
by Bateson, John E. G.
Fort Worth : Dryden Press, 1992
2nd ed.

Book
5
The professional services firm bible /
by Baschab, John, 1968-
Hoboken, NJ : John Wiley & Sons, 2005

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
6
Handbook of service science.
Cham, Switzerland : Springer, 2019

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
7
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies /
Cham : Springer, 2015

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Book
8
Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th-7th, 2014 : Twenty Years of Mass Customization--Towards New Frontiers /
Cham : Springer, 2014

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Conference Proceeding Book
9
Services marketing /
by Palmer, Adrian
London : Henry Stewart Talks, 2012

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Unknown
10
The future of service post-COVID-19 pandemic.
Singapore : Springer, 2021

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Book
11
Handbook of services marketing & management
Thousand oaks, [Calif.] ; London : SAGE, 2000

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Electronic Book
12
Services, marketing and management
by Gilmore, Audrey
London : SAGE, 2003

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Electronic Book
13
Services marketing management : an international perspective /
by Kasper, Hans
Chichester ; New York : Wiley, 1999

Book
15
Coalitions and Competition (Routledge Revivals) : the Globalization of Professional Business Services.
by Aharoni, Yair
Hoboken : Taylor and Francis, 2014

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
17
The professional services firm bible /
by Baschab, John, 1968-
Hoboken, NJ : John Wiley & Sons, 2005

Book
18
Services marketing and management /
by Gilmore, Audrey
London ; Thousand Oaks, Calif. : Sage Publications, 2003

Book
19
Advances in services marketing and management.
Greenwich, Conn. : JAI Press, 1992

Serial
20
The management and marketing of services /
by Mudie, Peter
Oxford ; Boston : Butterworth Heinemann, 1999
Second edition.

Book
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