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1
Implementing SugarCRM : introduce the leading open source CRM application into your small/mid-size business with this systematic, practical guide /
by Whitehead, Michael J. R.
Birmingham, U.K. : Packt Pub., 2006

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2
On purpose : delivering a branded customer experience people love /
by Smith, Shaun, Milligan, Andy
London ; Philadelphia : Kogan Page, 2015

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3
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /
by Benioff, Marc R., 1964-
San Francisco, CA : Jossey-Bass, 2009
1st ed.

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4
SugarCRM developer's manual : customize and extend SugarCRM : learn the application and database architecture of this open-source CRM and develop and integrate your own modules and custom workflows /
by Bain, Mark Alexander
Birmingham, U.K. : Packt Pub., 2007

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5
Market your way to growth : 8 ways to win /
by Kotler, Philip
Hoboken, N.J. : John Wiley & Sons, Inc., 2013

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6
What customers really want : how to bridge the gap between what your organization offers and what your clients crave /
by McKain, Scott
Nashville : Thomas Nelson Publishers, 2005

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7
Cases on consumer-centric marketing management /
Hershey, PA : Business Science Reference, 2014

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8
Culture and positioning as determinants strategy : personality and the business organization /
by Ellson, Tony, 1953-
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004

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9
Power up your profits : 31 days to better selling /
by Waugh, Troy
Hoboken, N.J. : John Wiley & Sons, 2005
2nd ed.

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10
Implementing the marketing concept through a program of customer visits /
by McQuarrie, Edward F.
Cambridge, Mass. : Marketing Science Institute, 1990

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11
18 brand astras : using brand abilities as weapons for CRISP brand building /
by Kapoor, Jagdeep, 1960-
New Delhi ; Thousand Oaks, Calif. : Response Books, 2003

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12
Marketing 2.0 : strategies for closer customer relationships /
by Corbae, Gerald, 1966-
New York : Springer, 2003

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13
Inbound organization : how to build and strengthen your company's future using inbound principles /
by Tyre, Dan, 1958-, Hockenberry, Todd, 1966-
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018

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14
The marketing mavens /
by Capon, Noel
New York : Crown Business, 2007

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15
Fusionbranding : how to forge your brand for the future /
by Wreden, Nick
Atlanta, Ga., USA : Accountability Press, 2002

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16
Gerenciando clientes como investimentos : o valor estratégico dos clientes a longo prazo /
by Gupta, Sunil, 1958-, Lehmann, Donald R.
Porto Alegre : Bookman, 2006

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17
Business relationship management and marketing : mastering business markets /
Berlin ; New York : Springer, 2015

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18
Creating effective sales and marketing relationships /
by Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie Caroline
New York, New York : Business Expert Press, 2015
1st ed.

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19
Internal marketing : tools and concepts for customer-focused management /
by Ahmed, Pervaiz K.
Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004

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20
10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /
by Lewnes, Ann, Keller, Kevin Lane, 1956-
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2019

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