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1
Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing
by Porter, Glenn, Livesay, Harold C.
Baltimore, Johns Hopkins Press 1971

Book
3
Quantitative analysis for marketing management /
by King, William Richard, 1938-
New York : McGraw-Hill Book Company, 1967

Book
4
Image marketing : using public perceptions to attain business objectives /
by Marconi, Joe
Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Marketing Association, 1996

Book
5
Marketing your business : a guide to developing a strategic marketing plan /
by Nykiel, Ronald A.
New York : Best Business Books, 2003

Book
6
Marketing moves : a new approach to profits, growth, and renewal /
by Kotler, Philip
Boston, Mass. : Harvard Business School Press, 2002

Book
7
Tourism marketing and management issues /
Washington, D.C. : George Washington University, 1980

Conference Proceeding Book
8
Managing in the service economy /
by Heskett, James L.
Boston, Mass. : Harvard Business School Press, 1986

Book
9
The new portable MBA /
by Collins, Eliza G. C.
New York : J. Wiley, 1994

Book
10
Retailing triumphs and blunders : victims of competition in the new age of marketing management /
by Michman, Ronald D.
Westport, Conn. : Quorum Books, 1995

Book
11
Marketing strategies for the mature market /
by Moschis, George P., 1944-
Westport, Conn. : Quorum Books, 1994

Book
12
Coalitions and competition : the globalization of professional business services /
London ; New York : Routledge, 1993

Book
13
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media /
by Underwood, Doug
New York : Columbia University Press, 1993

Book
14
Marketing to China : one billion new customers /
by Xu, Bai Yi, 1911-
Lincolnwood, Ill., USA : NTC Business Books, 1990

Book
15
Social responsibility in marketing : a proactive and profitable marketing management strategy /
by Samli, A. Coskun
Westport, Conn. : Quorum Books, 1992

Book
16
Servicing international markets : competitive strategies of firms /
Cambridge, Mass. : Blackwell Publishers, 1992

Book
17
Service management and marketing : managing the moments of truth in service competition /
by Grönroos, Christian, 1947-
Lexington, Mass. : Lexington Books, 1990

Book
18
Service management effectiveness : balancing strategy, organization and human resources, operations, and marketing /
by Bowen, David Earl
San Francisco : Jossey-Bass, 1990
1st ed.

Book
19
Managing customer value : creating quality and service that customers can see /
by Gale, Bradley T.
New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1994

Book
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