Search Results

1

An investigation of distribution channel decision policies of United States manufacturers /

by Welch, Joe Lloyd

Thesis Book

2

Cases in European marketing management /

Burr Ridge, Ill. : Irwin, 1994

Book

3

The long-term differentiation value of marketing communication actions /

by Boulding, William
Cambridge, Mass. : Marketing Science Institute, 1992

Book

4

Developing successful marketing strategies /

by Parmerlee, David
Lincolnwood, Ill. : NTC Business Books, 2000
New ed.

Book

5

Market share and ROI : a peek at some unobserved variables /

by Ailawadi, Kusum L.
Cambridge, Mass. : Marketing Science Institute, 1993

Book

6

A multivariate analysis of organizational climate in the channel of distribution /

by Maronick, Thomas Joseph, 1942-

Thesis Book

7

The Organization of marketing activities of American manufacturers /

Cambridge, Mass. : Marketing Science Institute, 1991

Book

8

Essentials of marketing /

by Lamb, Charles W.
Mason, Ohio : Thomson/South-Western, 2006
5th ed.

Book

9

Preparing the marketing plan /

by Parmerlee, David
Lincolnwood, Ill. : NTC Business Books, 2000
New edition.

Book

10

Marketing 2000 : critical challenges for corporate survival /

by Mazur, Laura
London, U.K. : New York, NY, USA : Economist Intelligence Unit ; Business International, 1991

Book

11

Hong Kong management : cases in marketing /

Hong Kong : The Chinese University Press : Management Development Centre of Hong Kong, 1996

Book

12

Marketing plans : how to prepare them, how to use them /

by McDonald, Malcolm
Amsterdam ; Boston : Butterworth-Heinemann, 2002
5th ed.

Government Document Book

13

Implementing the marketing concept through a program of customer visits /

by McQuarrie, Edward F.
Cambridge, Mass. : Marketing Science Institute, 1990

Book

14

Analytic approaches to product and marketing planning : proceedings of workshop /

Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979

Conference Proceeding Book

15

Market orientation : antecedents and consequences /

by Jaworski, Bernard J.
Cambridge, Mass. : Marketing Science Institute, 1992

Book

16

How to be your own booking agent : the musician's & performing artists' guide to successful touring /

by Goldstein, Jeri
Charlottesville, Va. : New Music Times, 2006
Rev. 2nd ed., updated.

Book

17

Market orientation and business performance : an analysis of panel data /

by Narver, John C.
Cambridge, Mass. : Marketing Science Institute, 1993

Book

18

Shared marketing programs and the performance of different business strategies /

by Ruekert, Robert W.
Cambridge, Mass. : Marketing Science Institute, 1991

Book

19

The adoption of marketing and sales automation : a model to explore benefits and risks, working paper /

by Moriarty, Rowland T.
Cambridge, Mass. : Marketing Science Institute, 1991

Book

20

Professional practice for interior designers /

by Piotrowski, Christine M., 1947-
New York : John Wiley, 1994
2nd ed.

Book

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