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1
Subcultures and socialization /
by Peñaloza, Lisa
London : Henry Stewart Talks, 2013

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2
The effects of national culture on organizational responses to the marketing concept /
by Nakata, Cheryl
Cambridge, Mass. : Marketing Science Institute, 1999

Book
3
Handbook of cross-cultural marketing /
by Herbig, Paul A.
Binghamton, NY : International Business Press, 1998

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Book
4
Transcultural marketing : building customer relationships in multicultural America /
by Tharp, Marye C.
London : Routledge, 2015

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Book
5
International marketing : strategy development and implementation /
by Solberg, Carl Arthur
Abingdon, Oxon ; New York, NY : Routledge, 2018

Book
6
Marketing management : a cultural perspective /
Abingdon, Oxon ; New York : Routledge, 2012

Book
7
Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective /
by Koc, Erdogan
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021

Book
8
Marketing y comunicación de proyectos socioculturales : experiencias brasileñas y cubanas /
by Markus, Kleber
La Habana : Editorial de Ciencias Sociales, 2018

Book
9
Marketing management : a cultural perspective /
London ; New York, New York : Routledge, 2020
Second edition.

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Book
10
Beyond Hofstede : culture frameworks for global marketing and management /
Basingstoke [England] ; New York : Palgrave Macmillan, 2009

Book
11
The next available operator : managing human resources in Indian business process outsourcing industry /
New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009

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13
Reframe the marketplace : the total market approach to reaching the new majority /
by Bowman, Jeffrey L., 1970-
Hoboken : Wiley, 2015
1.

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14
Management in China : the experience of foreign businesses /
London ; Portland, OR : Frank Cass, 1998

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