Search Results

1

Shared marketing programs and the performance of different business strategies /

by Ruekert, Robert W.
Cambridge, Mass. : Marketing Science Institute, 1991

Book

2

The organization of marketing activities : a contingency theory of structure and performance /

by Ruekert, Robert W.
Chicago, Ill. : American Marketing Association, 1985

Book

3

Marketing strategy : a decision-focused approach /

Boston : McGraw-Hill Irvin, 2006
5th ed.

Book

4

Marketing strategy : planning and implementation /

by Walker, Orville C.
Homewood, IL : Irwin, 1992

Book

5

Marketing management : a strategic approach /

by Boyd, Harper W.
Homewood, IL : Irwin, 1990

Book

6

Marketing management : a strategic approach with a global orientation /

by Boyd, Harper W.
Irwin : Chicago, 1995
2nd ed.

Map

7

Marketing strategy : planning and implementation /

by Walker, Orville C.
Boston : Irwin/McGraw-Hill, 1999
3rd ed.

Book

8

Marketing management : a strategic approach /

by Boyd, Harper W.
Homewood, IL : Irwin, 1990

Unknown

9

Marketing strategy : planning and implementation /

by Walker, Orville C.
Chicago : Irwin, 1996
2nd ed.

Book

10

Marketing management : a strategic approach with a global orientation /

by Boyd, Harper W.
Boston, Mass : Irwin/McGraw-Hill, 1998
3rd ed.

Book

11

Marketing strategy : a decision-focused approach /

by Walker, Orville C.
New York : McGraw-Hill/Irwin, 2011
Seventh edition.

Book

12

Marketing strategy : a decision-focused approach /

by Walker, Orville C.
New York : McGraw-Hill Irwin, 2014
Eighth edition.

Book

13

Marketing management : a strategic approach with a global orientation /

by Boyd, Harper W.
Irwin : Chicago, 1995
2nd ed.

Book

14

Marketing management : a strategic decision-making approach /

by Mullins, John W. (John Walker)
New York : McGraw-Hill, 2013
8th ed.

Book

15

Marketing strategy : a decision-focused approach.

Boston [Mass.] ; London : McGraw-Hill/Irwin, 2002
4th ed. /

Book

16

Marketing management : a strategic, decision-making approach /

Boston, Mass. : McGraw-Hill, 2005
5th ed.

Book

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