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1
by Lane, Henry W., 1942-
Malden, MA : Blackwell Pub., 2006
5th ed.

Book
2
by Hildreth, Paul M., 1959-
Hershey, Pa. : Idea Group Pub., 2004

Book
3
by Griffin, Ricky W.
Upper Saddle River, N.J. : Pearson, 2013
7th ed.

Book
4
by Webster, Frederick E.
Cambridge, Mass. : Marketing Science Institute, 1990

Book
6
Amsterdam : JAI, 2002

Book
7
by Czinkota, Michael R.
Lincolnwood, Ill., USA : NTC Business Books, 1996

Book
8
by Schneider, Susan C.
Harlow, England ; New York : Financial Times, Prentice Hall, 1997

Book
9
by Morosini, Piero
Oxford ; New York, NY : Pergamon, 1999
1st ed.

Book
10
Cheltenham, UK ; Northampton, Mass. : Edward Elgar, 2003

Book
11
by Johnston, Daniel
Tulsa, Okla. : PennWell, 2003

Book
12
by Kim, Eun Y.
Westport, Conn. : Quorum Books, 1996

Book
13
Westport, CT : Praeger, 2003

Book
14
by Torre, José de la, 1950-
Boston : Irwin/McGraw-Hill, 2001
2nd ed.

Book
15
by Koslow, Lawrence E.
Houston, Tex. : Cashman Dudley, 1999

Book
16
New York, NY : Conference Board, 1994

Conference Proceeding Book
17
18
by Spilker, Bert
New York : Raven Press, 1994
2nd ed.

Book
19
Ann Arbor : University of Michigan Press, 2004
Second edition.

Book
20
Albany : State University of New York Press, 1993

Book