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1
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by Aaker, David A.
New York : Free Press, 2004

Book
2
Building strong brands /
by Aaker, David A.
New York : Free Press, 1996

Book
3
Advertising management /
by Aaker, David A.
Englewood Cliffs, N.J. : Prentice-Hall, 1982
2d ed.

Book
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